Hyperlink

Hyperlink is a free offline AI assistant that runs entirely on a user’s computer.

  • UI/UX Design
  • Brand Design
  • Logo Design
  • Web Design
Client
Hyperlink, NEXA AI
Industry
Artificial Intelligence, Productivity Software
Role
Design, Art Direction, Motion Design
Year
2024
Deliverables
UI/UX Design, Brand Design, Logo Design, Web Design

01Overview

Hyperlink is a free offline AI assistant that runs entirely on a user’s computer. It indexes local files and delivers cited answers from personal documents, positioning itself as a private “digital second brain.”

02Challenge

Build a complete brand identity from zero within a five months timeline for a newly launching product. Balance warmth and humanization with the credibility of an AI tool.

03Solution

Create a human-centered yet technically credible brand identity that communicates privacy, clarity, and intelligence. Establish a cohesive system across product, web, and brand touchpoints.

Hyperlink logo system: the mark’s four meanings (User, Technology, Nexa, Connected), the logo on its construction grid, and the mark alone

We designed Hyperlink to move at the speed of thought, shifting between two distinct modes to match users workflow.

Hyperlink color palette: Spiced Orange, Dusty Apricot, Creamy Shell, Deep Sea Foam, Harbor Blue, Mist Gray, Onyx Black and Soft Parchment

Choose Coral Sunrise when you’re in "The Warm Companion" mode—a vibrant, empathetic space built for open-ended brainstorming and creative flow.

When it’s time to get down to business, switch to Dusty Mint, our "Quiet Strategist"—a calm, structured environment optimized for organization and deep analysis.

It’s more than a theme; it’s a workspace that aligns with how you think.

UI/UX Outcome

Hyperlink app in the warm Coral Sunrise theme on a laptop
Hyperlink app in the calm Dusty Mint theme on a laptop
Hyperlink app in dark mode on a laptop, on a soft coral background
Hyperlink app in dark mode on a laptop, on a soft mint background
Three Hyperlink social media stories with landscape photos and short product messages

04Results

Launched a modern and consistent brand ecosystem across product and web. Established a strong visual foundation to support future product growth.