Rolli Bakehouse
Rolli Bakehouse is a home based bakery built from the ground up.
01Overview
Rolli Bakehouse is a home based bakery built from the ground up. The project focused on creating a warm, artisan-inspired brand identity that reflects its homemade roots and community spirit.
02Challenge
As a zero-to-one business, there was no existing brand direction to build from. The identity also needed to translate seamlessly into in-person event promotions while maintaining consistency across all touchpoints.
03Solution
Develop a memorable and inviting brand that communicates authenticity and craftsmanship. Build a cohesive visual system adaptable across digital, print, and in-person experiences.
Dacquoise, Madeleine, Scone, Cake roll
04Design system
The brand’s color palette is inspired by the warmth and authenticity of artisanal baking. Brown reflects natural ingredients and handcrafted quality, orange brings energy and playfulness, and blue adds a calm, refined contrast. Together, they balance nature with a modern aesthetic, creating a brand that feels playful, elevated, and thoughtfully crafted.
05Results
Launched a unified brand presence across digital and physical platforms. Successfully applied the identity to promote in-person events, reinforcing recognition and brand consistency in real world settings.
